Golden Square is the latest retail project from Squarestone Brasil - a
dynamic
new shopping mall development located in a dense residential area
within the São Paulo city-suburb of São Bernardo do Campo (population of
over 800,000).
The original 15,000 sq m mall was acquired by Squarestone in September 2008
with permission then achieved to extend the mall by a further 16,000 sq m of
lettable area. Design and groundworks have been completed, the original mall
has been stripped back to its frame and construction of the new 31,000 sq m
mall began in April 2011.
Golden Square commands an excellent position on the Avenida Kennedy - one of
the major thoroughfares in São Bernardo - and will dominate its catchment
when it opens. Golden Square will be a high quality mall, catering
principally for the A/B class consumer category, designed to attract new,
international retailers.
Golden Square will be the company’s flagship mall and demonstrate the
innovation that it is importing in terms of ‘Western European’ standards of
design and tenant mix. These initiatives are designed to maximise customer
footfall and circulation around the mall.